What is Structured Data and How Can it Help Your Website?
In the world of SEO having an advantage is vitally important. And this advantage is harder to find in modern digital marketing, especially as someone, somewhere, is probably trying the same thing. That is why being able to get technical with your SEO is vital. Technical changes and additions can put you a level above your competition, improving your rankings significantly. One of the biggest technical on-page SEO techniques currently being implemented as a matter, of course, is structured data. You don't need to know how to code, but it can help. So, here is what structured data is exactly and how it can work to improve your site's SEO. What is Structured Data? Structured data, to put it simply, is extra information implemented in the code of your site. It gives search engine's additional data that they otherwise would not have had. This data can be used to improve search results, as it can help to generate better information for the user searching. So, for example, it could pull out a