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Net-a-Porter celebrates five years of beauty - The Beauty Gazette
Last evening, luxury e-tailer Net-a-Porter marked its fifth anniversary in beauty. Its global beauty director Newby Hands was in Singapore to meet tastemakers, brand owners and beauty junkies to share the e-tailer’s latest offerings and market insights. Local celebrity makeup artist Clarence Lee; and Nicolas Travis, founder of homegrown skincare label Allies of Skin shared their beauty tips at the cosy session in the swanky attic of a members’-only club. When Net-a-Porter was launched five years ago, its offerings were meant to complement the shopping habits of its fashion consumers. Sophisticated, cosmopolitan, and discerning, these women have deep pockets but demanded mainly classic colours and effective skincare that would fit their jet setting and professional lifestyles, says Hands. The latest beauty trends and shades were not necessarily their priorities. “They may buy their bags and shoes in the latest pastel spring shades, but not the makeup in those colours,” she lets on. Starting out with just 10 cult beauty labels that were not well-known internationally but offered quality formulas, #NetaBeauty did not aim to be Sephora. …