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How These Retail Companies Grow Digital Sales by Combining Direct Mailings with Augmented Reality - Augmented Reality Blog and Insights
In a world that’s dominated by digital, direct mail can seem old and rather boring. Why would you want to send something in the post when you can fire off an email or reach people in seconds via social media? But direct mail is far from outdated. It’s a brilliant way to connect with customers on a more personal level. And the proof is in the pudding: over 100.7 million U.S. adults made a catalog purchase in 2016. What’s more, the …