Successful Monetization: Customer Lifetime Value & Acquisition Cost – MBA Talent for Hire by GrowWise - Building digital businesses
CLV is simply the present value of the future cash flows from a customer, over the course of their relationship with your business. We discount the future predicted cash flows using DCF (discounted cash flow) methodology in order to account for the time-value of money and future risk. We previously discussed this concept and the use...Read More