Soul Brands | The Quest for Heart and Holistic Experience — Girvin | Strategic Branding & Design - Building digital businesses
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. Brand storytelling isn’t just history, it’s more to the holism of how a person experiences a brand as a sequencing of contact...Read More