Case Study: “Ticknado” ­­ University of Rhode Island - Angles & Insights
Developed & led limited -resources pilot project: Trained students in content creation, influencer outreach & strategic partnerships to prevent Lyme disease and tick bites. Results: Won Strategic Video Awards Best Viral Video Earned an organic reach of 2.4 million Boosted website traffic by 234% Gained 1,000 new social media followers in 60 days