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AT&T and MTV Networks Join Forces to 'Unlock the Vault' and Unleash Classic MTV Content Exclusively to Users | AndersonVision
AT&T and MTV are launching a new interactive campaign - The AT&T Music Vault, built by MTV Networks' Digital Fusion team that brings together the power of the MTV Networks and the AT&T brand to connect with consumers like never before. The campaign enables music fans to unlock a virtual "Vault," (www.attvault.mtvmusic.com), granting them access to MTV Networks' video content that has been kept under lock and key for decades and has never before been released on the Internet - until now.
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