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When organizations inform staff about massive change, transition, cut backs, re-engineering or whatever label they place on it with the assurance that “It’s not personal” that they have to change how their organization operates to work within the current economic climate, keep up with competitors etc, and it’s not about them, the take away is “It’s about me.  It’s all about me.”  It’s about how I work, the tension factor, the fear factor about “being next to get the axe” and their relevance in the organization, to mention a few of many points. The organization is right by another definition when they say “It’s not personal”.  Way too often leadership treats its people in an impersonal way, not taking into account the emotional energy that staff bring to the table, how loyal they are, committed, and how overall they come from a place of wanting to do great work and succeed.
Donna Karlin says change is always personal, especially if some assures you “it’s not personal.”