agile-journal.com
Agile Marketing Strategy: Key to Best Deliver Customer Value - AGILE Journal
The current digital landscape weighs marketers to remain adaptive to constant transformations and trends. To bring best customer experience, provide value, and ensure effective campaigns, marketers need to adopt Agile Methodology. Scrutinizing B2B database is no longer beneficial to market a new product or service. In this article at Marketing Profs, Johanna Rivard explains that …