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Develop on Cadence - Deliver on Demand - The Agile Marketing Version - Yuval Yeret on Lean/Agile/Flow
Estimated Reading Time: 2 minutesRecently I participated in a steering discussion for one of the large-scale agile marketing implementations I’m consulting. We’re using a marketing variant of the Scaled Agile Framework (SAFe) there – including planning and executing on a quarterly cadence using Program Increments (PIs). A key struggle that surfaced was: “Planning the quarter just a week or two before …