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Scaled Agile Marketing - Yuval Yeret on Lean/Agile/Flow
Estimated Reading Time: 2 minutesIt’s Agile Marketing Time One of my interesting engagements these days is with a corporate marketing group in one of the top global enterprise technology companies. They have a very serious agile initiative in product development and their CMO basically said “I think I need Corporate Marketing to become agile as well”. When I asked …