Yoga Marketing – Are They at Odds?
How to start yoga marketing I'm going to start right here: If you follow the 10 Commandments or the Yamas and Niyamas, you should be experiencing the fruit of the Spirit. Having said that, I understand that not all yoga instructors are comfortable with the idea of selling anything - mainly because they think it's beneath them - not because it's morally wrong or that the selling process has flaws. Well maybe they don't think it's beneath them, but they don't want to be in a position to ask anyone for anything OR they associate selling with attachment to materialism. Or maybe they think they don't have selling skills. (Skills can always be learned, if desired.) Whichever it is even the best yoga instructors will need to start yoga marketing eventually. I respect anyone who doesn't want to enter into marketing or selling. If it's not your thing, it's not your thing. However, if you ARE into offering products and services beyond your local teaching schedule, you must enter into the process
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