yes-ux.com
Five Things Your Customers Should Say Instead of "Wow!"
So many times in design meetings, I hear people saying that they want to “wow” the users. They want a design with a real “wow factor”. “Let’s really ‘WOW’ the customers!” they gush with well-intentioned enthusiasm. One time a customer even wanted to name a contest “Wowie” (fortunately for all involved, the contest ultimately got