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Organic SEO vs PPC in 2018: CTR Results & Best Practices
Organic Search Click Through Rates: The Numbers Never Lie On the first page alone, the first five organic results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%. If you‘re like most searchers, you prefer clicking on organic results as opposed to clicking on paid ads. As noted by the CTR stats above, simply paying for Google Ads is not enough. Numerous studies have proven that...