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Stop chasing followers | Zeldman on Web & Interaction Design
The internet is not a numbers game. It’s about dialog, persuasion, and influence. You don’t want a million people reading your HTML5 blog. You want members of the HTML5 working groups and key influencers from Google, Apple, and Microsoft reading your HTML5 blog. Likewise, it’s better to have twenty meaningful comments than a thousand +1s. …