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Tien-Min Liaos' bilingual lettering project unites the world
The challenge was simple, yet extremely intriguing. “As it gives the first impression of a brand, how does a logotype remain its brand personality and carries the same ‘look and feel’ when it is recreated with different writing system under different cultural backgrounds?” Tien-Min Liao (廖恬敏), a New York based graphic designer with a focus on bilingual lettering and logotype design was more than ready to accept it with her ongoing project...