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Gender by design. Pentagram’s all female team branding for The Wing
The branding is integrated throughout the interiors in environmental graphics that help make the space inviting and one-of-a-kind. The “W” logo is also emblazoned on custom tabletops in the café, and appears as a pattern in the custom tile of the bathrooms and even on the shower caps. The Personal Space is identified in blazing neon, and for the wallpaper in the beauty room, the founders commissioned the Brooklyn illustrator Joana Avillez to create a custom pattern of women...