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Why Radio Advertising Works | Mid-West Family Broadcasting (WSJM Inc.)
Radio can reach on-the-go consumers! Radio allows you to establish a special relationship with consumers. Radio can cost-effectively break through the lines of media bombardment. Radio's on-location remote broadcasts are both powerful and profitable. Radio's unique, specialized formats allow you to target your best prospects. Radio reaches prospects closest to the point of purchase. Radio can bridge the gaps left by other media options. Radio provides unique specialized on-air promotions. Radio is king for establishing top-of-mind-awareness. Radio can influence new markets and prospects. Radio can complement other advertising platforms. Radio's listenership remains strong, while time spent with other media declines. Here are more great reasons why radio works: