Radio: The Strongest, Most Effective & Efficient Medium | Mid-West Family Broadcasting (WSJM Inc.)
Published originally from the Radio Advertising Bureau website, titled "Radio: The Strongest, Most Effective & Efficient Medium" Our radio story is compelling and the facts are strong. - Radio has higher reach than all other media options. - Consumers spend more hours each day with radio than with digital. - Radio increases TV tune-in. - Radio is the #1 place that people learn about new music. - Radio connects listeners with their local area. - Radio listeners stay put through commercials, 20% more than those watching television. Link to article: