Old-school AM/FM radio the most popular media of all, says Nielsen. With 243 million listeners, radio reaches 93 percent of the U.S. population | Mid-West Family Broadcasting (WSJM Inc.)
By Jennifer Harper - The Washington Times Wednesday, April 18, 2018 Link: Even in the age of sophisticated cable TV and video on demand, it is old school AM/FM radio which rules the nation's media world according to Nielsen, which has revealed the audience numbers. With 243 million monthly listeners, radio bests the competition across the board. "Each week, more Americans tune to AM/FM radio than any other platform. What's more, according to Nielsen's second-quarter 2017 Comparable Metrics Report, 93 percent of U.S. adults 18 and older listen to radio every week — more than those watching television or using a smartphone, TV connected device, tablet or PC," Nielsen noted in its report, which was released Wednesday. In comparison, TV reaches 88 percent of Americans and garners 229 million viewers. "Technology trends are a bit like fashion trends," said Brad Kelly, managing