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If You Love Numbers: Radio's Average Weekly Reach | Mid-West Family Broadcasting (WSJM Inc.)
From Radio Advertising Bureau website: Radio reaches an impressive 91% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment - despite an ever-increasing selection of media options. Read: Radio reaches 90.8% of Persons 12 and older each week. Average Weekly Reach: Persons Persons 12+ 90.8% Persons 12-17 87.4% Persons 18+ 91.1% Persons 18-24 88.9% Persons 18-34 90.5% Persons 18-49 91.9% Persons 25-54 93.1% Persons 55+ 89.1% Persons 35-64 93.5% Persons 65+ 85.9% Source: RADAR ® 127, December 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio) Total U.S. 12+ Listening Audience Persons 12 and older 244,185,000 Source: RADAR ® 127, December 2015 (C) Copyright Nielsen Audio(Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio) Radio's Weekly Reach Men 12+ 90.7%