Glossary of Radio Terms | Mid-West Family Broadcasting (WSJM Inc.)
AM Drive (Morning Drive) Monday through Friday from 5:30AM to 10AM. Afternoon Drive (PM Drive) Monday though Friday from 3-7PM. Arbitron Radio ratings service. Average Quarter-Hour Persons (AQH) The average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period. Average Quarter-Hour Rating The average Quarter-Hour Persons estimate expressed as a percentage of the population being measured. Audience Composition The demographic or socioeconomic profile of a station's audience. Avail The commercial position in a program or between programs on a given station available for purchase. Billboard (radio billboard) In broadcast terms - name mentions given to an advertiser in return for a program/station commitment (often to a "sponsor" of the program). Best Time Available (BTA) Commercials which are scheduled by the station to run at the best available time after all other sponsor commitments are met. Cluster A group of stations in