theradiostations.com
AM/FM RADIO: THE CENTERPIECE OF AMERICAN AUDIO | Mid-West Family Broadcasting (WSJM Inc.)
Audio is hotter than ever. Podcasting is surging. On demand audio is on the rise. The Westwood One Insights team takes an in-depth look at the audio landscape and how Americans listen today. Here are the key findings from Edison Research's Q1 2016 "Share of Ear" study: Despite advertiser perceptions, AM/FM radio is the king of all audio. AM/FM radio's 52% share is 9 times bigger than Pandora and 17 times bigger than Spotify. Pandora stalls, Spotify grows. For the first time ever, Spotify beats Pandora among 18-24 Millennials. No wonder FMR Capital Markets analyst Barton Crockett concludes, "Pandora pioneered something really interesting, really special with their free ad-based streaming music…(but now) the early adopters are moving to on-demand, and mainstream America is still in love with AM/FM radio." Time spent with streaming grows at the expense of owned music, not AM/FM radio. Americans are now renting their music versus buying. The growth of on-demand platforms like YouTube and