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5 Radio Advertising Myths Debunked | Mid-West Family Broadcasting (WSJM Inc.)
Too many people let their fear of the unknown keep them from considering the advantages of radio advertising. Don't let myths and misunderstandings keep you from utilizing one of the best bangs for your advertising dollar. In this age of closely watching the bottom line, let those who know best help you meet and exceed your advertising goals. Myth #1 Radio is too expensive. Radio can fit any budget, and is still surprisingly inexpensive for your advertising needs. Spending money on advertising means you're making an investment in your company. Thankfully, even companies with small budgets can still generate terrific returns from advertising if it's skillfully done with ideal media placement and great timing. Myth #2 Your Audience isn't my Customer. Too often emphasis is placed on over-qualitative targeting. We find it amazing how many people can BECOME the right audience if you say the right thing. Opening your doors to new audiences very well could increase your business. The wide