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VR Visitor Experiences | Spirited Magazine
Along with AR labels, beverage companies are creating virtual reality (VR) experiences to engage and captivate consumers. The technology is particularly well suited for tourism applications, because it lets users immerse themselves in winery tasting rooms, breweries, distilleries, and vineyards. Carhartt Vineyard, in California’s Santa Ynez Valley, launched an AR/VR experience last year that lets …