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The Low Down: As consumers focus on healthful trends, beverage companies are responding with low calorie, low sugar, and low (even no) alcohol options. | Spirited Magazine
In the 1970s and ’80s, economists loved the optics of a large mouse moving, inch-by-inch, through a serpent’s length. The lump was supposed to represent baby boomers, the biggest cohort in history to hit the marketplace. Their influence was powerful and long-lived. Well, move over, boomers—a new crowd is calling the shots. Millennials, together with …