All-Electric Hummer takes on Cybertruck, & Why Big Brands Fail and Niche Brands Win in Business - Skyler Irvine
On this episode I discuss how niche brands can compete with huge companies, and eventually become huge companies themselves. Show Notes: - How Brands that niche well, live well - When its time for brands to 'pivot' - Successful brand pivots: Under Armor, Lululemon, Amazon - Failed brand pivots: Kodak, Blackberry, Circuit City - Current brand pivots happening in 2020: Apple, Facebook, Tesla, GM - Facebook adds their name to WhatsApp, Instagram and Occulus - Apple tries to brand "Privacy" - GM's answer to the CyberTruck is a refresh of the Hummer Brand, this time its Electric