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3 Phases of Marketing Outreach | The Genuine ScLoHo aka Scott Howard
First, the words of Seth Godin, from his blog: Marketing outreach (ads, PR, sponsorships, etc.) is not about one thing. It’s about three things. Awareness is a simple ping: Oh, she’s running for President. Oh, they just opened one in our neighborhood. Oh, they’re having a sale. Trust is far more complicated. Trust comes from …
Scott Howard aka ScLoHo