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PROFILE: Daniel Carman, Over the Rainbow • ROGUE STORIES
Over the Rainbow is a staple of Yorkville history. It started in 1975, and even when you go back to the About section of your homepage, there’s a vintage photo of the shop then. What’s your take on the growth and change of this neighbourhood? The area has evolved a lot from this boho, hippie, music-driven area—which was mainly visited by teenagers and young people—to this house of luxury. We’ve evolved with that, but we’ve managed to stay a little more grounded because we were one of the original Yorkville businesses. We don’t want to evolve TOO much whereby we …