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RITZ A Dynamic Duo | RITZ
In just four years, Pragya and Megha Samor, have built a reputation for being fresh, unusual, unprecedented and avant-garde, as Asmita Aggarwal finds how… Samor by Pragya & Megha is a label from the mother-daughter duo Pragya Samor and Megha Samor. The label came into existence in 2009 when they debuted at the Lakme Fashion Week and have, since then, completed two seasons launching their collections there. They believe in bringing a fresh and innovative approach to designing, acting as liaison between their imagination and their client's desire. The journey of their brand began with the self-made enterprising designer Pragya Samor who has been serving the fashion fraternity for past many years. The designer has always had a passion for experimenting with trends. Her keenness, for creativity and innovation and challenging herself constantly, setting the bar higher each time inspired her to open her own label along with her equally charged and brimming with fashion,