ray-diaz.com
Festival de Otoño, 2009
%5Bvc_row%5D%5Bvc_column+width%3D%221%2F2%22%5D%5Bvc_column_text%5DDirecci%C3%B3n+de+arte%2C+creaci%C3%B3n+de+l%C3%ADnea+gr%C3%A1fica+y+logotipo+original+del+%3Ca+href%3D%22http%3A%2F%2Fwww.madrid.org%2Ffo%2F%22%3EFestival+de+Oto%C3%B1o+de+la+Comunidad+de+Madrid%3C%2Fa%3E.+La+idea+visual+para+la+creaci%C3%B3n+de+la+imagen+de+marca%2C+consisti%C3%B3+en+asociar+la+denominaci%C3%B3n+verbal+del+Festival+%28Oto%C3%B1o%29%C2%A0a+la+letra+%22O%22+may%C3%BAscula+con+un%C2%A0ilustraci%C3%B3n+de+un+%C3%A1rbol+que+pierde+sus+hojas.%C2%A0Las%C2%A0hojas+del+%C3%A1rbol+son+sustituidas+metaf%C3%B3ricamente+por+letras+que+son+esparcidas+po%C3%A9ticamente+por+el+viento+para+reforzar+la+idea+de+%22Oto%C3%B1o%22+e+ilustrar+de+manera+ret%C3%B3rica+la+imagen+de+marca+del+evento.%C2%A0Dado+que+el+organizador+del+evento+no+sab%C3%ADa+si+el+Festival+cambiar%C3%ADa+de+estaci%C3%B3n+a+lo+largo+de+futuras+ediciones%2C+el+dise%C3%B1o+contempla+anticipadamente+la+posibilidad+de+sustituir+el+modo+en+que+se+expresan+las+hojas%2Fletras+del+%C3%A1rbol+en+funci%C3%B3n+de+la+estaci%C3%B3n+del+a%C3%B1o+en+la+que+se+celebra+el+festival.%C2%A0Si+el+festival+se+celebra%C2%A0en+Oto%C3%B1o%2C+pierde+sus+hojas%2Fletras%2C+por+el+contrario%2C+si+se+celebra+en+Primavera%2C+el+%C3%A1rbol+florece+con+las+hojas%2Fletras.%0D%0A%3Cstrong%3EFestival+de+Oto%C3%B1o.+Madrid%2C+2009%3C%2Fstrong%3E%5B%2Fvc_column_text%5D%5B%2Fvc_column%5D%5Bvc_column+width%3D%221%2F2%22%5D%5Bvc_column_text%5D%0D%0A%3Ch3%3EArt+direction%2C+creation+of+the+graphic+design+and+original+logo+for+the+Autumn+Festival+of+the+Region+of+Madrid.+The+visual+idea+for+the+creation+of+the+brand+image+consisted+in+associating+the+name+of+the+Festival+%28Oto%C3%B1o+%5BAutumn+in+Spanish%5D%29+with+an+upper-case+letter+%E2%80%9CO%E2%80%9D+with+an+illustration+of+a+tree+losing+its+leaves.+The+leaves+of+the+tree+are+metaphorically+replaced+with+letters+that+are+poetically+scattered+by+the+wind+to+reinforce+the+idea+of+%E2%80%9COto%C3%B1o%E2%80%9D+and+to+rhetorically+illustrate+the+brand+image+of+the+event.+Given+that+the+organiser+of+the+event+did+not+know+whether+the+Festival+would+change+season+in+future+editions%2C+the+design+contemplates+the+possibility+of+replacing+the+way+in+which+the+leaves%2Fletters+of+the+tree+are+expressed+depending+on+the+season+in+which+the+festival+is+held.+If+the+festival+is+held+in+autumn%2C+it+loses+its+leaves%2Fletters%2C+however%2C+if+it+is+held+in+spring%2C+the+tree+blossoms+with+the+leaves%2Fletters.%0D%0A%3Cstrong%3EAutumn+Festival.+Madrid%2C+2009%3C%2Fstrong%3E%3C%2Fh3%3E%0D%0A%5B%2Fvc_column_text%5D%5Bvc_column_text%5D%0D%0A%5B%2Fvc_column_text%5D%5B%2Fvc_column%5D%5B%2Fvc_row%5D