ray-diaz.com
Conama 2014
%5Bvc_row%5D%5Bvc_column+width%3D%221%2F2%22%5D%5Bvc_column_text%5DImagen+anunciadora%2C+direcci%C3%B3n+creativa+y+desarrollo+de+campa%C3%B1a%C2%A0gr%C3%A1fica+del+12%C2%AA+Congreso+Nacional+del+Medio+Ambiente+%28%3Ca+href%3D%22http%3A%2F%2Fwww.conama2014.conama.org%22%3ECONAMA+2014%3C%2Fa%3E%29.+La+estrategia+para+esta+edici%C3%B3n%2C+consisti%C3%B3+en+sintetizar+las+%C3%A1reas+de+conocimiento+medioambiental+sobre+las+que+versaba+el+congreso+en+una+colecci%C3%B3n+de+iconos+amables+y+modernos.+Cada+%C3%A1rea+de+conocimiento+%28Econom%C3%ADa+y+Sociedad%2C+Energ%C3%ADa+y+Cambio+Clim%C3%A1tico%2C+Movilidad+y+Transporte%2C+Renovaci%C3%B3n+Urbana+y+Edificaci%C3%B3n%2C+Biodiversidad%2C+Desarrollo+Rural%2C+Residuos%2C+Calidad+Ambiental+y+Salud%2C+Agua%29+se+corresponde+con+un+dise%C3%B1o+de+icono+creado+ex-profeso.+Para+mantener+la+unidad+de+estilo+con+las+ediciones+anteriores+estos+iconos+siguen+rigurosamente+el+c%C3%B3digo+de+color%2C+se%C3%B1a+de+identidad+del+CONAMA+%28naranja%2C+verde%2C+marr%C3%B3n+y+azul%29.+Esta+campa%C3%B1a+se+caracteriza+por+tener+una+gran+multiplicidad+de+piezas+de+diferentes+formatos+que+mantienen+la+homogeneidad+en+la+comunicaci%C3%B3n+en+toda+la+campa%C3%B1a.+Es+un+reto+excitante%2C+en+cada+edici%C3%B3n+inventar+una+gr%C3%A1fica+nueva+que+a+su+vez+mantenga+la+continuidad+del+estilo+marcado+en+el+2010.%0D%0A%3Cstrong%3EConama.+Madrid%2C+2014%3C%2Fstrong%3E%5B%2Fvc_column_text%5D%5B%2Fvc_column%5D%5Bvc_column+width%3D%221%2F2%22%5D%5Bvc_column_text%5D%0D%0A%3Ch3%3EAdvertising+image%2C+creative+management+and+development+of+the+poster+campaign+for+Spain%E2%80%99s+12th+National+Environment+Congress+%28%3Ca+href%3D%22http%3A%2F%2Fwww.conama2014.conama.org%2Fweb%2Findex.php%22%3ECONAMA+2014%3C%2Fa%3E%29.+The+strategy+for+this+edition+was+to+summarise+the+areas+of+environmental+knowledge+which+were+to+be+addressed+in+the+congress+in+a+collection+of+pleasant+and+modern+icons.+An+icon+was+specifically+designed+for+each+field+of+knowledge+%28Economics+and+Society%2C+Energy+and+Climate+Change%2C+Mobility+and+Transport%2C+Urban+Renovation+and+Construction%2C+Biodiversity%2C+Rural+Development%2C+Waste%2C+Environmental+Quality+and+Health%2C+Water%29.+In+order+to+maintain+uniformity+with+the+previous+editions%2C+the+icons+strictly+adhered+to+the+colour+code+which+is+the+hallmark+of+CONAMA+%28orange%2C+green%2C+brown+and+blue%29.+This+campaign+was+characterised+by+having+a+large+number+of+pieces+with+different+formats+that+maintained+the+homogeneity+in+the+communication+throughout+the+campaign.+It+is+an+exciting+challenge+to+invent+a+new+graphic+design+for+each+edition+while+maintaining+the+continuity+of+the+style+established+in+2010.%0D%0A%3Cstrong%3EConama.+Madrid%2C+2014%3C%2Fstrong%3E%3C%2Fh3%3E%0D%0A%5B%2Fvc_column_text%5D%5Bvc_column_text%5D%0D%0A%5B%2Fvc_column_text%5D%5B%2Fvc_column%5D%5B%2Fvc_row%5D%5Bvc_row%5D%5Bvc_column%5D%5Bvc_column_text%5D%0D%0A%0D%0A%5B%2Fvc_column_text%5D%5B%2Fvc_column%5D%5B%2Fvc_row%5D