professionalspeakerservices.co.za
Could your brand be so strong that they brag about membership?
‘Are you worthy to wear our brand?’ Douglas Kruger writes, “That’s one of the messages top entrepreneurs subtly build into their marketing, and it’s extremely clever.” It flips the power dynamic from ‘we’re trying to sell to you,’ to ‘you might be cool enough to be associated with us.’ International fashion designer Tom Ford was interviewed […]