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Marketing Minute: Don't neglect your Facebook Page ⋆ Poppy Dennison
Welcome to Marketing Minute! In this series, I’ll give a quick tip along with a few resources you can use to make improvements to your Author Marketing Strategy! Today’s tip: Don’t neglect your Facebook page. I’m often asked by authors why they should bother with a Facebook Page as part of their marketing strategy. Most of us get the most interaction on our profiles anyway, and the majority of posts on a Page don’t get shown to readers anyway. So why bother? When a reader finds your page, and there hasn’t been any activity on it lately (or ever), what does that look like? It makes it seem like you aren’t an active author. If you’re lucky, they’ll hunt you down in another way, but that’s not always the case. Page posts don’t have to be daily, but you should post something once a week or so.… Continue reading