Artist interview: Happy Doodle Land - Pikaland
Our artist interview this time round is done with Flora Chang of Happy Doodle Land. Like so many other fun friends I’ve made online, I first got to know Flora about three years ago via Illustration Friday, and till this day I still think that she has one of the most happiest styles I’ve ever seen! Name: Flora Chang Location: Overland Park, Kansas, USA Website/Shop: www.happydoodleland.etsy.com Blog: happydoodleland.blogspot.com Illustration media: pen, graphite pencil, acrylic paints, paper, wood, computer Tell us a little more about yourself! I was born in Taipei, Taiwan. My study lead me to the States twelve years ago. I graduated from Academy of Art College (now Academy of Art University) in San Francisco with an MFA degree in Graphic Design in 2001, and I have been a full-time designer working at Hallmark cards ever since my graduation. Currently I work in the Kids team. Where do you live? What stands out about living where you are, and what is your daily schedule like? I live in Overland Park, Kansas and work in Kansas City, Missouri. It is the smallest city I’ve ever lived. It’s affordable, people are friendly, and we have a pretty big creative community. I have a full time job in a giant corporate office, so my weekday schedule is pretty much the same everyday. My work load is busy, so by the time I get home, I love to cook, then just relax and spend time with my boyfriend. During the weekend I like to hit antique malls for treasures, or I stay home and work on some craft projects. I also try to find time and doodle when I am not at work, and those doodles sometimes end up on my blog. How did you get your start in illustration? I’ve always love to draw since I was little, but I’ve never actually learned it at school. A year after I started working at Hallmark, I was assigned to the Kids team and most of us on the team are “hybrid designers”, meaning we have to design and illustrate our cards. That’s how I got my start, working and learning from my job everyday. Could you tell us more about your thought process when you start a piece? When I work on a piece for myself, I usually don’t plan on anything specific in advance. I found out the more I try to plan, the less good the result would be. Instead, I just keep on drawing lines and shapes that I like in my sketchbook, and eventually ideas would come to my mind. If not, I don’t force it. I will go watch TV or do other things and then come back to it later. But when I am at work, I usually don’t have the luxury of spending too much time on each card due to the deadlines. I just do a really quick rough sketch of the basic layout, and then I straight to the computer to execute it. What’s your favorite project so far? I recently designed twenty two mini stamps for my own Etsy shop they are so much fun to do! Another little project I really enjoy doing is my hand-painted brooches. I love the process because I get to paint, draw and craft on each one of them; it’s like a mini art piece that’s also wearable. CLICK HERE to read the entire interview!