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Design Brief: AT&T Foundry - Mount Vernon Institute for Innovation
A group of four students were given a design brief from AT&T Foundry that had them gathering user-based insights on the ideal way to surface video content to customers. Through multiple modes of empathy and discovery work, the team distilled insights and discovered patterns that helped them ultimately create a mid-rez prototype for their client. The team pitched their prototype to ten members of AT&T and the Foundry and were met with high praise: “This is better than a lot of …