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GET THE GRINGO/HOW I SPENT MY SUMMER VACATION Gets A Game Changing Release - Movies In Focus
Mel Gibson’s latest action extravaganza How I Spent My Summer Vacation is set to open in the UK on May 11th, but in the US, where the film is known as Get The Gringo, it is set to bypass theatres altogether and arrive on DirecTV on May 1st. The film will cost $10.99 per viewing during this exclusive period, and then later in the year it will hit other outlets on Blu-ray, VOD, and digital download. The deal, with 20th Century Fox, is something of a coup for Gibson’s company Icon Productions and it could mean that Gibson earns another fortune from a film which he has not only financed, but also released through a unique distribution angle. This radical release strategy follows a few years of personal problems for Gibson and the release of The Beaver, a black-comedy directed by Jodie Foster, which grossed less than $1 million at the US box office, and a little over $6 million worldwide. Some may argue that Gibson’s fan base has deserted him, and that this release is a way of minimizing expenditure through prints and advertising; however, it does fit into Gibson’s unique way of pushing the Hollywood envelope and giving [...]