mmgmarketing.com
What Makes You So Special, Anyway? - MMG
With so many choices in today’s marketplace, a company or organization needs to be able to offer a clear, compelling reason for customers to choose their business over the competition. A well-defined brand or Unique Selling Proposition (“USP”) is what separates successes from failures- it’s why Starbucks, Amazon and Redbox have prospered and Caribou, Borders and Blockbuster have perished. …