michaelgeist.ca
Why Bell's Targeted Ad Approach Falls Short on Privacy - Michael Geist
In October 2013, Bell announced the launch of a targeted advertising program that uses its customers' personal information to deliver more "relevant advertising." The announcement sparked hundreds of complaints with the Privacy Commissioner of Canada and a filing by the Public Interest Advocacy Centre over the same issue with the Canadian Radio-television and Telecommunications Commission. My weekly technology law column (Toronto Star version, homepage version) notes that nearly a year and a half later, the complaints and filings remain unresolved. The CRTC case has succeeded in placing considerably more information on the public record, however, offering a better perspective on what Bell is doing and why its privacy approach falls short.