The Benefits of Consent - Michael Geist
Commercial email did not grind to a halt the day after Canada's anti-spam legislation took effect and neither did the coverage about the law's impact (I appeared on CBC's The Current to debate the issue). Coverage included Microsoft backtracking from its earlier decision to stop security update emails, apparently taking the time to actually read the legislation and find the exception for security notification. There was also a CBC story about the Canadian Avalanche Centre, which stopped an email service after hundred of customization options became "too much of a hassle to maintain", but the CBC used the timing to link the decision to CASL. But what really caught my attention was this tweet from Jason Faber, the marketing manager at BoldRadius.
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