martinmeister.cl
Voice of Customers: Lessons from Hyundai and MarketSoft
The Hyundai example shows us an innovative way to restructure a product like their 2007 Santa Fe model. This ethnographic method permitted gain a better understanding of the target customers, watching, listening, asking questions and letting customers speak freely with the researches about their lives (Kluter & Mottran, 2007). One lesson that we have to consider