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Facebook Announces Removal Of Redundant Ad Metrics - Keen Social
Facebook has announced that it is removing redundant and outdated ad metrics. Certain features will be gone by June 2018. So, for businesses and marketers, here’s the rundown of what’s changed. Actions, People Taking Action, Cost Per Any Action. ‘Actions’ is a Facebook metric that includes link clicks, outbound clicks, post engagement, and video views. …