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Communicating clearly as a CEO
When you’re at the head of any organisation, how you communicate is one of the most important skills to have. In fact, we’d go as far to say not being able to communicate effectively could cost you your job. You might think this is a bit far-fetched, but there’s plenty of examples where it’s happened, with perhaps the best-known being Steve Jobs who was fired from Apple because of his abrasive style, particularly when communicating with people. So, what steps can you take to communicate more clearly as a CEO or leader in an organisation? The first thing to do is never assume people will know what you’re talking about. You need to add context and make sure your audience, whether it’s one person or a whole group, understand your message. As well as context think about the tone of your delivery and how it could be interpreted. The simplest message can be totally mis-understood if it’s delivered in a way that makes it sounds you’re accusing someone of something, or they have no idea why you’re talking about it. If you’re communicating a written message, flesh out your email, blog post or whatever form it takes with a bit of context, and then tell your story. If you’re doing it in person, use your whole body to communicate. Body-language is crucial – appearing hesitant and not looking confident when talking means your audience won’t believe you’re sincere. Think about the level of your voice, what you’re doing with your hands and look people in the eye to engage and show how confident you are. You also need to think about who you’re talking …