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The Rise and Rise of Alex Honnold - Malmberg. Design. Art Direction. Illustration. User Experience. Strategy. Sacramento. Republic Of California.
You’re going to want to zoom in on this one. We wanted the reader to really get a sense of scale for Sactown magazine‘s August/September 2014 feature on rock climber Alex Honnold. I used negative space, subtle shadowing to give the headline a sense of floating 3-dimensionalty and a subtle nudge with it’s placement to lead …