TBD Music Festival - Malmberg. Design. Art Direction. Illustration. User Experience. Strategy. Sacramento. Republic Of California.
In 2015, I was asked to handle the branding and design for Sacramento’s nascent TBD music festival. This would include a full reboot of all imaging, from a new logo to branded colors, typography, rollout strategy, poster, website, and even environmental and onsite graphics, video screens, and merch. It was a mammoth undertaking to say …
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