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Audience Based Optimisation – The better way to SEO
While optimising websites and services for Search Engine Spiders or Web Crawlers makes sense, the real ROI is driven by engaging your users - your target audience. Here is what I call, Audience Based Optimisation (ABO), comes in. Audience Based Optimisation (ABO) In short, Audience Based Optimisation is about creating and delivering content or services that provide value