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MYE 080: How To Demonstrate Expertise and Why Sales = Success, with Tim Conley - Monetize Your Expertise with Grant Weherley
Tim Conley started during the dotcom era and failed at his own startup but then became a consultant on what NOT to do, then into copy and marketing writing to finally switch to organizing teams at companies and building their whole marketing strategy; in this episode he shares with us what are the main stages of business development and how he works for each of them, how the business owner mindset has to change so that growth doesn’t stagnate, the common problem of owners becoming bottlenecks and turn themselves into both arsonists and firefighters. Also, the big difference between writing a book over making a course, the two main ways to convey knowledge - if you’re a practitioner or a researcher - and how both are equally valid, and the fundamental social problem of selling.