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Researching you way to success abroad - Good And More
When discussing whether to expand a business abroad, international research is an absolute must. When you start a business from scratch, it is highly likely you carried out extensive research before committing to any type of spending, model, overheads, etc. Expanding abroad is very similar to this. In many ways it’s a second blank canvas, you have the chance to completely reimagine your product/company abroad. Everything from management structure to marketing can differ. In this article, we’re going to look at why you shouldn’t be complacent when expanding abroad, and why this process needs almost as much preparation as setting…