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Jörg Student: Redesigning the Pilates Reformer
Global design consultancy IDEO partnered with Balanced Body, the world’s largest manufacturer of Pilates equipment, to update the design of the Allegro reformer to appeal to a broader audience. GIN4B met with Jörg Student who joined IDEO in 2005 as product designer and engineer. Joerg grew up in Stuttgart where he graduated with a Master’s […]