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Apple's iPhone 7 launch sheds light on marketing strategies • The Duquesne Duke
By Sean Spencer | Staff Writer On Sept. 7, Apple revealed the new iPhone 7 and 7 Plus to mixed reactions. Many people, including Audrey Guskey, associate professor of marketing at Duquesne University, are wondering, “Are we over the iPhone?” Controversially, the 3.5mm headphone jack is no longer on the iPhone. Instead, the Apple iPhone …